It doesn’t matter whether you want to attract new clients, make a few new business

connections, get a better job, or build a business, without a personal brand, your efforts

might not be as impactful as you’re hoping.

Personal branding is the art of marketing yourself as a brand. It’s about ensuring you make

the best first impression on anyone you encounter on a professional basis.

It’s possible for anyone to have a personal brand but many people question why they need

one at all.

Here’s why it pays to build a personal brand in 2021.

1. More Opportunities Find You.

When you have an impressive personal brand, your online profiles automatically stand out

more. This means you end up attracting more customers, vendors, potential employers, and

press. This doesn’t mean you should stop trying to find your own opportunities, it just

means there’s a higher chance they will also find you.

2. Networking Becomes Easier.

Networking is an integral part of any career but meeting new people is only half the work.

In the end, having them connect with you to continue the discussion is the end goal. When

you have a powerful personal brand in place, more people want to willingly connect with

you.

3. Becoming the Face Behind a Business.

More and more customers are interested in the people behind a business. When you have a

strong personal brand as a business owner, you give your business a story. It tells

customers why you do what you do and helps them relate to you on a more personal level.

4. Appeal to Potential Employers.

Before any company hires a new employee, they’re bound to do a bit of digging. You have

the power to decide what a potential employer finds once they search for you online. Give

them the chance to get to know you on both a personal and professional level in a way that

highlights your personality, strengths, and experience.

5. Partnerships and Collaborations Become More Common.

If partnering with other professionals and brands is how you plan to grow your business, a

personal brand is not negotiable. Taking the time to build and grow your personal brand

means potential business and branding partners will be drawn in by striking visuals,

engaging copy, and a strong online following.

6. Boost Your Confidence.

When you have an authentic online presence, a strong following, and people are responding

to you as a professional, a confidence boost is the knock-on effect. Confidence is key as a

working professional, regardless of the sector you’re in, making a personal brand a

powerful tool.

No matter what your professional goals are, creating and growing a personal brand will

never be a waste of time.

 Give us a call/text and up your Personal Branding game today! 678.643.2388 

We specialize in creating awesome Professional Headshots & Personal Branding Images. Connect with us for more information or check out our Headshot & Branding gallery. Get more information about our Personal Branding Services.

We offer everything from Half Day Sessions to Quarterly Full Day Sessions that give you all the images you need to post on your social media platforms for a full 90 days!

Cindi Fortmann Photography is a full service studio, specializing in Professional Headshot, Commercial Photography, Personal Branding, and Portraits.  We are located in the heart of Johns Creek, serving the surrounding areas including Alpharetta, Roswell, Milton, Peachtree Corners, Duluth, Sandy Springs, Brookhaven and the Metro Atlanta area.