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Thursday, July 21, 2022
By Cindi Fortmann Photography
A Realtor’s Guide to Getting Great Headshots
Not everybody likes getting in front of the camera, but it can help you stand out in a
competitive space.
If there’s one thing that realtors know, it’s that without relationships, sales can be difficult
to come by. Showcasing your face using professional photos is one of the best ways to
create a memorable and relatable first impression.
Here’s what you need to know about avoiding common photo mistakes and how to make
your headshots work for you.
Why You Need Professional Headshots as a Realtor
- It makes a professional first impression. Photos do so much more than just
show potential home buyers what you look like. They also increase your
trustworthiness and likeability. A headshot is an essential building block for forming
valuable client relationships.
- It’s how people recognize you. When people see your headshot on a regular
basis, whether it’s online or on printed marketing material, it increases trust and
makes you more recognizable.
- It helps you stand out. Competition in the real estate industry can be tough, but a
good headshot can help you stand out from your competitors.
Steps for Achieving Eye-Catching Headshots
If you want your realtor headshots to be better than the rest, here’s what you need to do.
1. Craft Your Message. What do you want potential clients to see when they look at your
photo? Do you specialize in luxury properties or family homes in the suburbs? Who is your
target market? These are all questions to answer before you take new headshots to ensure
your photos send the right message. Your photographer will also likely want this
information prior to your shoot.
2. Find the Right Photographer. Next, you can start searching for the right photographer.
Hiring a professional photographer is a must. Not only do they have the right equipment,
but your photos will be of high quality and give a good first impression. Find a
photographer that specializes in personal branding photos and headshots to ensure the
best result.
3. Choose a Location. A studio, such as ours in Johns Creek, Ga is an awesome place for your
headshot session. Your photographer has complete control over the lighting, a wide selection
of backgrounds and props, and an easy way for you to change your outfit/looks. That said,
location sessions offer a unique backdrop for your headshots. Some of the options to consider
include a natural setting, your office space, a home, city streets with interesting architecture, or
even a coffee shop. Ask your photographer for recommendations based on their
professional experience.
4. Create Your Look. The outfit you choose should fit in with the message you’ve created.
You want to strike a good balance between looking professional and approachable. Stay
away from busy patterns and overly large jewelry to avoid taking the focus away from your
face. The same applies to your hair and makeup, choose a look that speaks to your
personality, but still looks professional.
Make sure that you get enough sleep the night before your photo session and prepare your
clothing a day or two before. Your photographer will guide you in terms of how to pose in a
way that complements your brand and appeals to your audience. For example, crossing
your arms might come across as closed off and unapproachable, but it can also look
professional with the right facial expression.
What to Do with Your Realtor Headshots
Once you receive your final headshots, you need to update your marketing and general
online presence.
Add your headshots to the about and contact pages on your site and update your profile
picture across all social media platforms. It’s also helpful to Google your name to check
where your profile might be showing up online – change your profile picture on these sites
too. If you have any printed marketing material such as business cards, get this redesigned
too. Start by changing your online presence first though, as this is where most clients will
find you first.
Professionals can’t afford to be without good headshots, especially realtors. Your profile
picture not only helps create a professional first impression, but it also helps people
remember you.
Remember to update your headshots anytime your appearance changes. Your profile photo
should always be a true reflection of who you are.
We offer everything from Half Day Sessions to Quarterly Full Day Sessions that give you all the images you need to post on your social media platforms for a full 90 days!
Cindi Fortmann Photography is a full service studio, specializing in Professional Headshot, Commercial Photography, Personal Branding, and Portraits. We are located in the heart of Johns Creek, serving the surrounding areas including Alpharetta, Roswell, Milton, Peachtree Corners, Duluth, Sandy Springs, Brookhaven and the Metro Atlanta area.