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Wednesday, June 16, 2021
By Cindi Fortmann Photography
Key Elements That Make Your Personal Brand Photos Great
Visuals have the power to transform your personal brand completely. They help your
audience connect with you on a deeper level and create more trust. Not all personal
branding photos are created equal though – there are a few key elements that ensure they
hit the right mark.
They’re Shot By a Professional
If you want the rest of the world to take you seriously, your personal branding photos need
to be high quality, which means you need the help of a professional. Yes, you could certainly
get a friend to help you or take the photos yourself. However, do you know how to use
lighting to your advantage? Will the photos have the necessary artistic flair you need them
to? Do you know how to edit them? Investing in a professional photo session is a must if
you’re serious about using your personal brand as a marketing tool.
They’re Branded
Any good set of personal branding photos are branded. This doesn’t mean they include a
logo. It means the color scheme, background, and your outfits are on point with your brand.
Your photos are a visual representation of your brand and should fit in with what you’re
presenting to potential customers.
They Have Meaning
Anyone can take a photo but when it comes to personal branding photos, they need to have
a purpose and meaning. Your photos should tell a visual brand story that your audience can
relate to. This is once again one of the main reasons why it pays to hire a professional
photographer for the job.
If you are concerned about affordability or don’t feel comfortable in front of the camera,
there are options available. Most photographers have a variety of packages to cater to
different budgets and it’s their job to make sure you feel completely comfortable in front of
the camera. With a little research and taking the time to find a photographer who matches
your personality, there’s no reason not to take professional personal branding photos.
Give us a call or send us a text/email to get started today! 678.643.2388 Cindi@CindiFortmann.com
We offer everything from Half Day Sessions to Quarterly Full Day Sessions that give you all the images you need to post on your social media platforms for a full 90 days!
Cindi Fortmann Photography is a full service studio, specializing in Professional Headshot, Commercial Photography, Personal Branding, and Portraits. We are located in the heart of Johns Creek, serving the surrounding areas including Alpharetta, Roswell, Milton, Peachtree Corners, Duluth, Sandy Springs, Brookhaven and the Metro Atlanta area.